Work / Luxury bespoke element manufacturer

Product showcase and AI concierge for a luxury bespoke manufacturer

A 3D and AR product showcase, rendered interior studies and an AI concierge that guides visitors from choosing a piece to an order or a written quote.

Status
In development
Client
Luxury bespoke element manufacturer
Practices
Design · AI · Software
Rendered lobby with handmade mineral-finish benches around a reflecting pool, under pendant lights.
Rendered interior study, one of several lighting moods.

Context

The client makes handmade furniture and architectural surfaces to order. Each piece comes in several sizes and finishes, and most buyers need help imagining it in their own space before they commit.

Challenge

Photography alone could not show every combination of size and finish, and enquiries depended on long back-and-forth conversations. The goal was to let a visitor explore pieces in detail, see them in a realistic setting and reach a clear next step without waiting for a reply.

Our role

We designed and built the 3D and AR product viewer, produced the rendered interior studies and are developing the AI concierge that will sit on the client’s own website.

Key decisions

  1. Generate every product model from one procedural source, so new sizes and finishes do not require separate files.

  2. Offer AR as an intentional step on supported phones, never on page load.

  3. Render complete interiors in several lighting moods to show material and scale in context.

  4. Keep the concierge bounded: it explains the range, collects the configuration and hands off to an order or a written quote, with people taking over where judgement is needed.

  5. Deliver quiet embedded components that adopt the client’s visual style instead of a separately branded tool.

Rendered living space with a sculpted low table and built-in seating in a warm mineral finish beside large windows.
Pieces shown in a residential setting to communicate scale.

What we delivered

  • Interactive 3D viewer with size and finish selection
  • AR placement on supported devices
  • Rendered interior studies with 360° views and lighting variations
  • AI concierge design and specification, now in development

Outside the scope

The client builds and maintains its own website; we deliver embedded components.

Product information in the early prototype was illustrative until confirmed against the official catalogue.

Related practices

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